Every employee opinion survey says that internal communications could be better. So establishing and maintaining effective internal communications is not easy. However, our work with over 100 different organisations has given us some unique and important insights into how and what can and should be done and the best ways to do it.
At its simplest, internal communication is about giving staff the information they need to do their job. Elements within internal communication are likely to include:
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Organisational goals and objectives
- Personal, team and functional objectives and performance measures
- Appraisals
- The development of a language about how we do things around here
- Briefings, reports and updates
- Training and skills development
- Consultation in key areas
- Employment documentation, such as handbooks and policies
- Performance management and in particular how problems are tackled
- The messages in the design and application of pay and benefits
The trick, of course, is to get everything linked up and contributing towards the achievement of organisational success.
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